It's now officially Josh Kinberg month here on Momentshowing.
JD Lasica interviewed Josh recently about his ideas on web video.
watch here
There seems to be different camps forming around online video.
Some people like the Flash video that you can easily watch on the page.
But you must also skip around page to page to watch it.
The other school of thought is pushing the meme of delivering video in RSS feeds...allowing tools to help manage this media locally and sync it to devices.
But some people hate having download the video to watch it.
In a year, as more people are educated, we will hit a sweet spot where people realize that each is good for different purposes. Flash video is good for adding stuff to MySpace-like profiles or web pages so people can pop in and watch. Video in RSS is good when you really want to distribute far and wide. Whe you can watch web video on TV, you'l need to download the large files locally. Think an open-TIVO system.
It's my sneaking belief that as more and more people start watching video online...even the biggest servers will have problems keeping up. Soon, even the silliest goof will have a thousand viewers because hundreds of millions of people are online. The most popular content will have TV network audiences of millions.
How do we handle this?
Big media companies will have little problem throwing money at the problem.
But how do make sure the individual person, the independent creator, can stay in the game?
Distribute the load.
Bit torrent is a proven method for trading files between many computers.
People must become accustomed to downloading media when they aren't using their computers...and "seeding" it for other people. Communities will form around video they like and support...since not all creators can afford the absurd bandwidth bills of hosting media themselves for huge audiences that they deserve.
But aren't torrents complicated?
If you use aggregators to subscribe to torrent feeds, it's all invisible.
Just subscribe, download, play.
Since we now have "always on" broadband connections...it's all good.
But torrent technology has a huge PR problem...the stigma of piracy.
It's all perception though.
Nothing in the technology says you have to trade copyrighted material. Hollywood has just created the situation where "stealing" is the option if you want to watch something.
(Think "war on drugs". Don't provide logical alternatives and criminalize the user.)
Digital Bicycle is a site that lets Community TV producers trade entire programs through torrents.
You make a show, upload a torrent, and then anyone can download it and air it on their local Public Access station. It's all in the use case.
Anyway...lots of educating needs to happen. Different scenarios must play themselves out this year. Tools need to be created and evolved. Realities will push us to change. Fun stuff.
Video online is happening fast.